The agency clinched a gold award in the Out of Home category and a silver award in the Experiential and Activations category for its “4Dish Pot” campaign promoting Netflix Philippines’ series “Replacing Chef Chico.”
Often called the “Oscars” of entertainment marketing, the Clio Entertainment Awards celebrate creative excellence in film, television, live events, and gaming advertising.
“This recognition highlights how immersive storytelling can create meaningful connections with audiences,” said GIGIL managing partner Jake Yrastorza. “We’re especially proud to elevate Filipino creativity to a global stage.”
A new era of experiential advertising
The 4Dish Pot campaign captivated audiences with a towering 24-foot installation at Glorietta Mall in Manila. Equipped with 217 LED screens, dynamic smoke effects, and a shaking floor, the installation mimicked a boiling pot of kare-kare, the beloved Filipino stew.
Netflix stars Piolo Pascual, Alessandra de Rossi, and Sam Milby virtually “dropped” ingredients into the pot, engaging audiences with sights, sounds, and even the aroma of kare-kare.
This innovative activation drew thousands of mall-goers and garnered 5.5 million online views, 480,000 engagements, and $144,500 in earned media value. The campaign propelled Replacing Chef Chico to the No. 1 spot on Netflix Philippines, remaining in the Top 10 for six weeks.
Global momentum
This win marks another milestone for GIGIL, which was recently ranked No. 1 in the Philippines and No. 2 in Asia-Pacific by Campaign Brief. Earlier, the agency earned accolades at Korea’s MAD Stars festival.
“Filipino creativity can resonate universally,” said Yrastorza. “This achievement is a testament to our unique contributions to the global advertising industry.”
