The company received the Gold Stevie for Thought Leadership Campaign of the Year for its pioneering Takaful Journey—a comprehensive initiative promoting Islamic finance through inclusive stakeholder engagement, community capacity building, and educational outreach.
This initiative positioned Pru Life UK as the first insurer in the Philippines to obtain a Takaful license, paving the way for the launch of a Shari’ah-compliant insurance product tailored to the financial needs of over seven million Muslim Filipinos.
It also received the Silver Stevie for Innovative Achievement in Corporate Social Responsibility for “Cha-Ching’s Million-Step Journey.” Led by the Prudence Foundation with JA Philippines and the Department of Education, the initiative reached over one million Filipino students in 2024, promoting financial literacy through the core concepts of earning, saving, spending, and donating.
“We are honored to receive these recognitions that affirm the impact of our efforts in empowering underserved Filipino communities,” said Paul Mandal, chief legal and sustainability officer at Pru Life UK. “We remain committed to helping Filipinos from all walks of life secure a better future.”
This builds on the company’s strong showing at the 2024 Asia-Pacific Stevie Awards, where it won two Silver and three Bronze awards. Pru Life UK continues to champion financial inclusion and literacy as part of its mission to be the most trusted partner and protector of Filipinos today and in the future. —Ed: Corrie S. Narisma
