WINNING | Maya makes everyday HR simpler with AI, self-service

Insider Spotlight

• Maya is expanding self-service tools so employees and managers can complete routine HR transactions directly and with fewer manual steps
• AI is taking on repetitive tasks such as document validation and recruitment sourcing, giving HR teams more time for higher-value work
• The company is pairing technology upgrades with more continuous performance conversations and clearer career development pathways
  
  
  
  

Maya is bringing more of its everyday HR processes into employees’ and managers’ hands, using self-service technology and AI to make routine tasks simpler while giving its people teams more time for coaching, career development and decisions that require human judgment.

Why it matters

The approach earned Maya recognition for a third consecutive year at the HR Excellence Awards Philippines. At the 2026 awards, the digital financial services company received Silver for Excellence in Performance Management Evolution and Bronze for Excellence in the Use of HR Tech, according to a company release.

The big picture

Maya is moving everyday transactions that once required manual HR intervention into self-service systems. Employees can generate commonly requested documents, including Certificates of Employment for travel, banking and loan requirements, while managers can initiate transfers, promotions and other team changes directly.

Zoom in

AI-assisted checks are being used to flag inconsistencies in BIR Form 2316 submissions, allowing HR teams to focus on exceptions rather than manually reviewing every entry. AI is also being used for LinkedIn recruitment sourcing and market data.

The technology push extends beyond administrative work. Maya has shifted performance management away from relying primarily on traditional year-end reviews, with managers expected to discuss priorities and progress throughout the year and provide feedback while employees can still act on it.

Career development is also becoming more structured. Maya’s Career Growth Navigation framework lays out expectations for an employee’s current role, what readiness for the next level looks like and possible career paths, including specialist roles, lateral moves and leadership.

“There are things employees should be able to do without waiting for HR, and technology helps us get those out of the way,” said Charee Lanza, people group head at Maya. “But there are also things you cannot automate—good feedback, coaching, career conversations and important people decisions. We want our teams spending more time on those.”

Between the lines

Maya is positioning AI as a way to handle repetitive work while keeping decisions that require context and judgment with people.

At the Grand Hyatt Manila awards, Maya was also named a finalist in five categories covering Employee Engagement, Employer Branding, Leadership Development, Talent Acquisition and Talent Management. —Princess Daisy C. Ominga| Ed: Corrie S. Narisma