WINNING | Jollibee Group drives growth through talent development

Insider Spotlight 

• People-driven growth: Jollibee Group strengthens talent development as it expands globally
• Decades of recognition: Jollibee Group's previous PMAP wins in 1998 and 2024 underpin its latest distinction
• Workplace commitment: Employee engagement, career growth, and well-being remain central to its strategy
  
  
  
  

Jollibee Group is reinforcing its people-first business strategy as it pursues global expansion, positioning employee development, workplace culture, and leadership excellence as key drivers of long-term growth.

The restaurant giant was named one of four recipients of the Multi-Year Excellence Award at the 50th People Management Association of the Philippines (PMAP) Awards Night, held October 22 at the Marriott Grand Ballroom in Pasay City.

Why it matters

The recognition highlights how sustained investments in human capital can support business growth and organizational resilience.

The award, part of PMAP's Golden Jubilee celebrations, honors organizations that have secured at least three PMAP Awards throughout the program's 50-year history.

The track record

Jollibee Foods Corp. first received PMAP's Employer of the Year Award in 1998 and earned the distinction again in 2024.

That same year, Arsenio Sabado, Jollibee Group's global chief human resources officer, was named People Manager of the Year.

These achievements formed the basis of the latest recognition, according to a company release issued Oct. 27.

What they're saying

Ernesto Tanmantiong, Jollibee Group's global president and chief executive officer, emphasized the importance of employees in sustaining the company's growth.

"Being recognized for our people management practices over the years is especially meaningful because it reflects the dedication and contributions of the people who have shaped Jollibee Group into what it is today," Tanmantiong said.

"As we continue to grow and pursue our ambitions, we remain committed to building a workplace where our people can make a meaningful impact, realize their full potential, and find opportunities to grow alongside the company."

The bigger picture

Through its Choose Joy employer value proposition, Jollibee Group promotes employee engagement, professional development, and workplace fulfillment.

Sabado said the company must continuously adapt its people practices to evolving employee and business needs.

"Workplace excellence is not a destination, but a commitment to keep getting better. The needs of our employees and our business continue to change, and we have to keep listening, learning, and improving how we support our teams," Sabado said.

What's next

As Jollibee Group expands internationally, maintaining a strong workplace culture and developing talent will remain central to supporting its global ambitions. — Princess Daisy C. Ominga | Ed: Corrie S. Narisma