Long-term brand–agency partnerships are uncommon in an industry defined by frequent change. But when they endure, they often produce stronger execution, deeper institutional knowledge, and repeat results.
Tycoon Tony Tan Caktiong’s Jollibee Group has opened its largest commissary in Visayas and Mindanao, turning Danao City in Cebu into a major production and logistics base for its fast-growing regional store network.
The Jollibee Group said sales performance across markets continues to demonstrate solid momentum, supported by resilient international operations and normalized conditions in its domestic business. The update is consistent with the company’s previously communicated full-year 2025 systemwide sales and same store sales growth guidance.
Jollibee Group is intensifying its global governance and cross-border strategy as one of its key legal leaders continues to play an increasingly influential role in guiding the company through complex international transactions.
Jollibee Group’s Tai Po branch in Hong Kong has rolled out a community support initiative, offering approximately 200 free servings of spaghetti and drinks each day to residents affected by a recent fire in the district. The gesture, announced by the company, underscores Jollibee’s growing emphasis on community assistance during local crises.
The Jollibee Group is accelerating its influence across Southeast Asia’s fast-growing quick-service restaurant market, where rising consumer spending, youthful demographics, and shifting urban lifestyles are reshaping how millions choose their everyday meals.
Jollibee sparks a new era of purposeful learning with “Jolliskwela,” its first education-focused employee volunteerism program that unites corporate citizenship and community empowerment.
The brand’s Singapore arm has been named the fast-food chain with the best customer service in the Straits Times 2025 nationwide survey, based on over 100,000 evaluations from more than 10,000 respondents.