Stratworks is broadening its communications playbook with Jollibee, using experiential marketing, digital platforms and storytelling to deepen consumer engagement beyond conventional public relations.
Jollibee is bringing its Filipino brand identity to the big screen through a global collaboration with DreamWorks Animation around Forgotten Island, a new animated film arriving in theaters worldwide on Sept. 23, 2026.
Jollibee Foods Corp., the Philippine restaurant giant behind a network of more than 10,000 stores worldwide, has selected Hong Kong for the proposed listing of its international business.
Jollibee Foods Corp. dropped 200 stores from its 2026 expansion target, slowing its aggressive rollout as softer sales at existing outlets and persistent cost pressures temper its growth outlook.
Jollibee Group-owned Tim Ho Wan is betting on a major expansion in Taiwan as the Hong Kong dim sum brand looks to strengthen its role as a long-term growth platform within the restaurant giant's international portfolio.
Jollibee is gaining an edge in the competitive U.S. quick-service restaurant market as growing consumer recognition reinforces the Filipino restaurant chain's international expansion strategy and strengthens its brand appeal among American diners.
Is the Jollibee brand now worth more than the company that owns it? It appears so, at least according to one of the world’s leading brand valuation firms.
Homegrown fast food giant Jollibee Foods Corp. said its international business is becoming a bigger driver of future growth, a strategy the company highlighted during its annual stockholders’ meeting on Friday.
Jollibee Philippines is gaining traction with campaigns that blend digital engagement and social impact, as its initiatives targeting gamers and young readers earned regional recognition for innovative brand communications.