Insider Spotlight
That was evident at the 61st Anvil Awards held Wednesday, Jan. 28, at Solaire North in Quezon City, where Jollibee and long-time agency partner Stratworks once again emerged among the night’s top performers.
Their “Bida Best, Bida Pinoy” campaign received the Grand Anvil—the highest honor for a PR program—marking another milestone in the companies’ 25-year working relationship and reinforcing the durability of their collaboration.
Why it matters
The recognition highlights how continuity can be a competitive advantage, particularly for large, social-led campaigns that require both cultural insight and operational scale.
“Bida Best, Bida Pinoy” celebrated Filipino excellence through influencer partnerships, social media engagement, and community-driven storytelling.
According to a company statement, the campaign earned the Grand Anvil for Best Use of Social Media, alongside Gold Anvil Awards for Influencer Marketing, Special Events and Exhibits, and Marketing and Brand Communication.
Zoom in
Beyond the flagship campaign, Jollibee and Stratworks were also recognized for several other programs. "1000 Kilometers of Joy" transformed a 1,000-kilometer run across Luzon by endurance runner Natalie Dau into a nationwide effort that mobilized communities along the route.
The Jollibee Kids Values Meals program, including “Mga Aral para sa Magandang Asal,” was cited for promoting parent-child storytelling through Filipino narratives.
“We Deliver Joy” earned communications awards for the launch of the all-new Jollibee App, highlighting improvements in the brand’s delivery experience.
Taken together, the body of work earned Jollibee and Stratworks eight Gold Anvil Awards, two Silver Anvil Awards, and the Grand Anvil, culminating in Company of the Year recognition.
Donna Nievera-Conda, Stratworks co-CEO and president, said: “From the First Philippine Mount Everest Expedition to this Grand Anvil, our mission has remained the same for the past 26 years: to build trust and cement reputations with strategic, purposeful communications that transform.”
Beyond Jollibee
Stratworks also received a Silver Anvil for PLDT Home’s Madiskarte Moms PH. Partner agency ID8 Inc. earned multiple awards for its work with Maynilad Water Services Inc., including recognition for digital platforms 8List and Bitesized.
Managing director Mark Christian Parlade said: “We are profoundly proud of the meaningful, high-caliber communications work we champion for our clients… For us, the ultimate victory isn't found in a trophy, but in the enduring bond of ‘Brand Love’ that transforms a company into a cornerstone of the Filipino heart.”
Bottom line
With its third Grand Anvil, Stratworks’ latest showing—anchored by its long-running work with Jollibee—underscores how sustained partnerships continue to deliver results in Philippine public relations. —Princess Daisy C. Ominga | Ed: Corrie S. Narisma
