BPI’s “#ProudtoBePartofIt” campaign won a Gold Anvil and was among the top three finalists for the Platinum Anvil, the highest recognition for PR Tools. This campaign highlights BPI’s strength as an employer of choice, showcasing its ability to attract and retain top talent through compelling storytelling.
The bank was also recognized as one of the top three finalists for “Company of the Year” award, underscoring its sustained excellence in corporate communications and stakeholder engagement.
Cathy Santamaria, BPI’s chief customer and marketing officer, welcomed the recognition, stating, “These accolades reaffirm our commitment to connecting with our clients and communities through meaningful, impactful campaigns.”
“We remain dedicated to telling stories that matter and championing causes that contribute to a better, more inclusive society,” she added.
BPI also took home the following awards:
Gold Anvil (Public Relations Tools – Special Events): Beyond Green: Raising Sustainability Awareness through BPI’s Integrated Advocacy Campaign
Silver Anvil (Public Relations Programs – Cause-Related Awareness): Beyond Green: Raising Sustainability Awareness
Silver Anvil (Public Relations Programs – Public Affairs/Policy-Shaping): Championing Consumer Protection: BPI’s Trailblazing Role in the Enactment of the Anti-Financial Account Scamming Act
These recognitions solidify BPI’s commitment to purpose-driven communications that promote sustainability, consumer protection, and corporate social responsibility, the bank said in a statement. —Ed: Corrie S. Narisma
