Water leaks have long been a challenge not only for water concessionaires but, more importantly, for consumers who ultimately bear the financial burden in the form of high water bills.
Maynilad bagged two Silver Awards at the 2025 Anvil Awards held on Jan. 28, 2025 for its communications initiatives that highlight efforts to reduce non-revenue water (NRW).
The “Mark the 39% - Maynilad’s NRW Reduction Campaign” earned a Silver Anvil under the Cause-Related/Public Awareness/Advocacy category. This campaign raised public awareness about water losses caused by leaks and illegal connections, and how addressing these issues contributes to water security.
Meanwhile, the “Be a Leak Warrior - NRW Campaign” won in the Best Use of Influencer Marketing category. This initiative mobilized digital influencers to amplify the message of vigilance against leaks, encouraging the public to report issues and become active participants in water conservation.
Marie Antonette de Ocampo, Maynilad’s head for corporate affairs and communication, expressed appreciation for the recognition. “These awards reinforce our commitment to pursuing meaningful communications initiatives that engage the public in driving down water losses. We remain steadfast in our mission to educate communities about the value of water and the importance of working together to protect this vital resource,” she said.
The Anvil Awards, presented annually by the Public Relations Society of the Philippines (PRSP), celebrate outstanding public relations programs and tools that exemplify excellence in strategy, execution, and impact. These wins affirm Maynilad’s dedication to leveraging effective communication as part of its overall strategy to enhance water service delivery and sustainability. —Ed: Corrie S. Narisma
