With its digital media platforms—8List.ph, BiteSized.ph, and WindowSeat.ph—ID8 has redefined content consumption, making complex topics more accessible and engaging for the Filipino audience.
Beyond digital media, the agency’s campaigns create tangible impact, empowering communities and driving real-world change.
"We believe in the power of storytelling to inform, uplift, and inspire action," says Donna Nievera-Conda, Co-CEO of ID8 Inc. "Our goal is not just to create content, but to build experiences that resonate with people and help shape a more informed and empowered society."
Big ideas, bold results
ID8 Inc. took home five prestigious awards at the Anvil Awards, solidifying its reputation as a leader in PR and communications.
The biggest win of the night came from 8List.ph’s "Bak8 Nga Ba?" campaign, which secured the Platinum Anvil Award in the PR Tools category and a Gold Anvil Award for Multimedia. This campaign transformed social media into a powerful educational tool, making learning accessible and fun for Millennials and Gen Z.
Meanwhile, BiteSized.ph’s "Bringing Filipino Flavors to Life" won a Silver Anvil for Best Use of Social Media. Through its Alam Mo Ba? and Grab A Bite Podcast, BiteSized.ph celebrated Filipino culinary heritage, deepening appreciation for local flavors.
ID8’s impact extended beyond education and culture. AstraZeneca’s "Breathe Better" campaign, which raised awareness about asthma and COPD, won a Silver Anvil for Best Use of Social Media.
Likewise, Maynilad’s "Be a Leak Warrior – NRW Campaign" earned another Silver Anvil for Best Use of Influencer Marketing, highlighting how social media influencers can drive community action on critical issues like water conservation.
Onwards and Upwards: ID8’s Vision for 2025
Winning Agency of the Year at the Anvil Awards marks a new milestone for ID8, which began in 2010 as the digital arm of Stratworks, Inc. Once known for publishing innovative online titles, ID8 has evolved into a full-service PR agency, delivering creative and impactful campaigns.
"This recognition is a powerful reminder to set the bar even higher in 2025," says Oliver Conda, co-CEO of ID8 Inc. "We are determined to step up to this challenge and continue creating inspiring work that drives meaningful change."
As ID8 moves forward, its commitment to storytelling, innovation, and advocacy remains at the heart of its success—proving that content, when done right, has the power to change lives. — Ed: Corrie S. Narisma
