INSIDER HOUR | The consumer goods man betting on Globe's next act
The criticism that has followed Cruz since he took over the Ayala conglomerate’s telecommunications unit is that he is, at heart, still an FMCG man. "FMCG" is business shorthand for “fast moving consumer goods”, in reference to his long and successful career selling soap and shampoo — a very different industry from telecommunications. And the surprising thing is that he agrees.