Insider Spotlight
The big picture
The series centers on how Filipinos from different walks of life think about money, responsibility, and long-term security at a moment when many are reassessing priorities. Rather than focusing on numbers, jargon, or financial products, the conversations highlight real-life stories where money decisions affect relationships, self-worth, and family dynamics.
What they’re saying
“Wealth can mean many things. For some, it’s peace of mind. For others, it’s time, freedom, or legacy. But one thing is for sure—everyone deserves a shot at creating their own definition of wealth. You could do it alone, but you don’t have to. This is where real journeys meet real lessons,” Abunda shared in his opening for the series.
Who’s featured
Episodes blend familiar faces with practical perspectives. Sam YG, a celebrity radio and TV host, talks about why investing in government bonds became his go-to approach for steadier, more secure money moves that helped him sleep better at night. Randell Tiongson, director and registered advisor of the Registered Financial Planner Institute, explains why small, consistent actions often matter more than chasing big returns. Celebrity mom Dianne Medina opens up about financial challenges she faced and the habits that helped her rebuild stability for her family.
Why it matters
The conversations are anchored on PDAX’s broader push to make investing and wealth-building more accessible. PDAX is a Bangko Sentral ng Pilipinas–licensed virtual asset service provider that pioneered the tokenization of Philippine government bonds through Project Bayani. A landmark white paper estimates the Philippines’ tokenized-asset market could reach $60 billion by 2030 across government bonds, mutual funds, equities, and other assets.
How it works
The initiative digitized the Bureau of the Treasury’s Retail Treasury Bonds, making government-backed investments more accessible through digital platforms. These bonds are distributed by PDAX in partnership with its licensed bonds broker-dealer, PDAX Securities Inc., formerly bonds.ph Inc. Today, PDAX also offers access to products such as PDAX Gold, allowing users to trade gold digitally for as low as P500, priced in grams commonly used by Filipinos.
The takeaway
“Tara, Bonding Tayo!” reflects PDAX’s belief that financial understanding begins with conversation, reminding viewers that talking about money can also be an act of connection. Episodes of “Tara, Bonding Tayo!” are available through PDAX’s official channels. — Ramon C. Nocon | Ed: Daxim L. Lucas
