SM Prime opens 90th mall in Zamboanga City

SM Prime Holdings Inc. is set to open SM City Zamboanga on March 20, marking its 90th mall in the Philippines and its eighth in Mindanao, as it continues to expand its footprint in the region.

The four-level mall, located along Mayor Vitaliano Agan Avenue in Barangay Camino Nuevo, will add more than 42,000 square meters of gross leasable space to the city’s retail landscape. It builds on the momentum of SM City Mindpro, which opened in Zamboanga City in 2020.

“Zamboanga is a strong and growing market. This expansion allows us to broaden our footprint and respond to rising economic activity in the area,” SM Prime president Jeffrey C. Lim said in a statement.

SM City Zamboanga showcases the first corner outdoor LED screen inthe city.| Photo from SM Prime

Economic boost

Lim said the investment is expected to generate jobs, support local businesses, and help drive domestic tourism in the region.

The mall’s location offers accessibility, situated about 10 minutes from Zamboanga International Airport and five minutes from the city seaport, while remaining close to City Hall and the downtown area.

New features

SM City Zamboanga will introduce several first-in-the-city attractions, including what it said is the tallest scenic elevator in Mindanao equipped with LED displays, as well as a corner outdoor LED wall capable of 3D content.

It will also house the city’s first electric vehicle charging station and integrate sustainability initiatives such as solar panels, a Trash to Cash recycling program, and an e-waste collection facility.

Community focus

Designed for a diverse market, the mall will include a Muslim Prayer Room and an indoor garden with a skylight ceiling and aviary-themed Skyplaza.

It will be anchored by major tenants such as The SM Store, Mindpro Supermarket, Adidas, Fully Booked, JCO Reserve, and Gashapon from Japan.

Additional amenities include a modernized food court, upgraded Cyberzone, digital cinemas, and a Paw Park, positioning the mall as a key commercial and social hub in Zamboanga City. —Ed: Corrie S. Narisma

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