Lemon Square expands retail, manufacturing footprint in Batangas

Insider Spotlight

• Lemon Square has expanded its retail network to 150 stores with a new outlet at LIMA Estate in Batangas
• Parent company Big E Food Corp. is strengthening its manufacturing capacity through an 11.8-hectare facility in the estate
• The manufacturing plant is expected to generate at least 2,000 jobs once fully operational
  
  
  
  

Big E Food Corp. is strengthening its production and retail operations in Southern Luzon as it expands its manufacturing capacity and consumer reach in Batangas.

The company, through its flagship brand Lemon Square, has opened its 150th store at The Outlets at LIMA Estate, complementing its recently launched manufacturing plant within the Aboitiz Economic Estates development.

The expansion strengthens Big E's presence across manufacturing and retail, allowing the company to serve a growing consumer market while building production capacity outside its existing Bulacan facility.

Lemon Square, known for its cakes, pastries and snacks, distributes its products through supermarkets, convenience stores and neighborhood retailers nationwide.

Big E's manufacturing footprint at LIMA Estate covers 118,132 square meters, or approximately 11.8 hectares, providing space for its largest manufacturing facility in Southern Luzon.

The facility is expected to generate at least 2,000 jobs once fully operational. The company also plans to support workforce development through a technical skills training program.

Vision: Serve more Filipinos

“Our 150th store is an important milestone for Lemon Square, because it is a reflection of our vision to serve more Filipino families wherever they live, work and grow,” Big E technical director Ernesto Ramos Jr. said in a press statement.

“As communities continue to thrive around LIMA Estate, we want to be part of their everyday lives by making our products more accessible. The presence of a retail format complements our initial foray into LIMA, allowing us to deliver the quality and service that people have come to expect from our brand,” Ramos added.

LIMA Estate, a 1,100-hectare industrial development in Lipa-Malvar, Batangas, hosts more than 200 companies supporting approximately 75,000 jobs.

Its industrial community spans electronics, automotive components, precision manufacturing and consumer products.

Integration of industrial, commercial activity

Big E's investment reflects the growing integration of industrial production and commercial activity within mixed-use economic estates.

Beyond manufacturing, LIMA Estate accommodates retail, offices, housing, hospitality and education facilities, creating a broader business ecosystem for companies, workers and surrounding communities. —Vanessa Hidalgo | Ed: Corrie S. Narisma