Insider Spotlight
Roadmap
Following the ExpertBook Ultra’s Manila debut on July 1, ASUS brought the flagship business laptop to NUSTAR Resort Cebu on Sept. 7 and 8, followed by an event at Dusit D2 in Davao City on Sept. 11.
The Cebu event drew more than 600 attendees, while the Davao gathering attracted more than 500. The programs included sales training, product showcases, durability demonstrations and previews of ASUS Business’ product roadmap and upcoming programs.
Sophisticated workplaces
ASUS said businesses in Visayas and Mindanao are expanding, creating demand for reliable, high-performance technology capable of supporting increasingly sophisticated workplaces. Its regional expansion is intended to give businesses outside Metro Manila greater access to such devices and an opportunity to assess them firsthand.
Accessibility
The ExpertBook Ultra starts at 0.99 kilograms and measures 10.9 millimeters thin. Configurations include up to an Intel Core Ultra X9 Series 3 processor, with a dedicated NPU delivering 50 TOPS and up to 180 total platform TOPS.
The Copilot+ PC also includes ASUS MyExpert, military-grade durability and up to 26 hours of battery life, according to the company. ASUS has retained its P129,995 introductory price, positioning the decision as part of its effort to make newer business technology accessible to Philippine enterprises, SMBs and professionals.
AI-enabled workplace
The Cebu and Davao push signals that ASUS sees regional companies—not just Metro Manila enterprises—as an important market for AI-enabled workplace hardware as businesses modernize their technology infrastructure. —Vanessa Hidalgo | Ed:: Corrie S. Narisma
