This recognition marks Security Bank as the only Philippine bank to receive the prestigious accolade, underscoring its continued excellence and brand leadership in the financial sector across Asia.
Influential Brands, known for honoring leading companies based on deep market insights and consumer preferences, selected Security Bank through a comprehensive consumer survey involving 1,000 respondents in Manila.
The evaluation highlighted positive customer feedback, strong brand presence across digital and physical platforms, cohesive communications, and market leadership.
“We’re honored to receive this recognition. It reflects our customers’ trust and reaffirms our commitment to excellence, innovation, and delivering a BetterBanking experience,” said Patricia Tan, senior vice president and chief marketing officer at Security Bank. “Our brand promise has always been to put our customers at the heart of everything we do.”
Jorge Rodriguez, managing director at Influential Brands, praised the bank’s customer-centric approach: “This award is a testament to Security Bank’s unwavering commitment to innovation and financial excellence. It highlights the bank’s role in enhancing the banking experience and supporting economic growth in the Philippines.” —Ed: Corrie S. Narisma
