GAC Motor PH sets record growth, wins two global awards

GAC Motor Philippines, under Astara Philippines, has solidified its success by winning two prestigious global awards at the 2025 GAC International Partner Conference.

The Philippine unit secured gold awards for Outstanding Distributor of the Year 2024 and Outstanding Sales Department of 2024, recognizing its exceptional growth, strong sales performance, and commitment to customer satisfaction.

GAC executives and partners gather at the 2025 GAC International Partner Conference/ Contributed photo

GAC Motor’s rapid growth in PH 

GAC Motor International has significantly expanded, now present in 72 countries and regions, achieving a 97-percent increase in global retail performance. 

The Asian market has been a key driver of this growth, with the Philippines emerging as a standout performer. 

In 2024, GAC Motor Philippines recorded 3,207 unit sales, reflecting a 65-percent year-on-year growth, demonstrating the brand’s rising popularity among Filipino consumers.

Luis Torres, country manager of Astara Philippines, and Ryan Bermudez, sales director,  (second and third from left), accept the Gold Award at the 2025 GAC International Partner Conference. They are  joined by Feng Xingya, chair and president of GAC Group (leftmost), and Wei Haigang, president of GAC International (rightmost)./ Contributed photo

Expanding dealership network

The Philippines has also set a new benchmark in dealership expansion, growing from six dealerships in 2022 to 20 in 2023 and 32 in 2024. This rapid expansion marks the fastest dealership growth within GAC Motor’s global network, further strengthening the brand’s presence in the country.

“These global recognitions reflect the strong performance and growing presence of GAC Motor Philippines,” Luis Torres, country manager of Astara Philippines, said in a statement. “Our success is driven by the dedication of our team, dealer partners, and customers who continue to support the brand.”

Ralph Descallar, dealer network and training head, shares key insights on GAC Motor Philippines’ dealership expansion success, highlighting the brand’s rapid growth in the region./ Contributed photo

Enhancing sales, service excellence

To sustain this momentum, GAC Motor International is introducing the GAC Sales and Service Way (GSSW) training program. This initiative aims to enhance operational capabilities, refine sales processes, and improve customer service across its global markets.

With these achievements and a strengthened partnership with GAC Motor International, GAC Motor Philippines is poised for even greater success, offering better products, competitive pricing, and an elevated ownership experience for Filipino customers. — Ed: Corrie S. Narisma

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