Insider Spotlight:
The company was recently included in Forbes’ World’s Best Employers 2025 for the second straight year, a recognition that underscores how its people programs support both operational scale and business resilience.
Why it matters
In an industry where margins are tight and execution is critical, talent retention and engagement directly affect performance. CNPF’s leadership is framing its employer brand not as a support function, but as a growth driver tied to its mission of providing affordable nutrition.
In a press statement, CNPF president and chief executive officer, Ted Po, said, “We are truly grateful to be named again as one Forbes’ World’s Best Employers. This award goes out to the 30,000 individuals we get to support through our business. It’s a reminder that when people gather around an inspiring mission, they can work together to create real, positive impact.”
“That is why we always aim to cultivate a harmonious environment that enables our people to flourish as empowered and collaborative leaders. A big part of this is helping them recognize how their work contributes to our mission of providing affordable nutrition to families.”
The strategy
CNPF’s employer value proposition centers on structured learning and values formation programs, including Century Leadership University and 7 Habits Training, alongside engagement and sustainability initiatives such as Century Cares, Kain Po — its flagship feeding program — and the Sibol Awards.
The company’s portfolio — spanning Century Tuna, 555, Argentina, Birch Tree, Coco Mama, Goodest and unMeat — reaches nine out of 10 Filipino households and is available in over 800,000 points of sale, reinforcing how workforce alignment directly supports nationwide reach.
George Wang III, CNPF vice president for Human Resources and Corporate Affairs, remarks, “Our people show up with a passion for excellence, malasakit, and humility which makes the work that we do meaningful and rewarding – and even fun and enjoyable. It’s inspiring to see our core values lived out every day, guiding how we grow and work together as a team. At Century Pacific, we commit to providing avenues for our people to develop, not only in their careers, but also as individuals.”
By the numbers
In 2025, CNPF deployed 46 technical scholars from marginalized communities across four business units under its Dual Tech Partnership program, offering internships for eventual full-time employment.
Janina Mendoza, assistant vice president of the Tuna Export Business, said, “For 20 years, CPFI has been more than a workplace – it has been my home. It’s a place where shared dreams are shaped by teamwork and become shared success. Together, we expanded our reach and products, nourishing and delighting, not just the Philippines but the world. At the heart of our operations is a simple truth: 'basta’t sama sama, kayang kaya' - for it is together that we reach greater heights.”
Forbes’ list is based on independent surveys of more than 300,000 employees across over 50 countries, with CNPF among nine Philippine companies included this year. — Princess Daisy C. Ominga | Ed: Corrie S. Narisma
