WINNING | Trust and talent fuel Allianz brand momentum

WINNING | Trust and talent fuel Allianz brand momentum

Insider Spotlight

• Allianz’s global brand climb is rooted in customer trust and employee engagement
• People-first strategy supports growth across markets, including the Philippines
• Human connections are translating into stronger brand value and loyalty
  
  

In a sector increasingly shaped by digital efficiency and scale, Allianz Group’s steady rise among the world’s most valuable brands highlights a different competitive edge: a people-centric approach that links customer trust, employee engagement, and long-term growth.

The big picture

Global insurance and asset management brands are under pressure to differentiate beyond products. Allianz’s performance shows how focusing on human connections—both inside and outside the organization—can strengthen brand equity while driving financial results.

The Allianz Group was named the top Insurance and Asset Management brand in the 2026 Brand Finance Global 500 report, underscoring how its people-led strategy is resonating worldwide.

What’s driving it

• Trust as currency: Allianz’s emphasis on competence and reliability has reinforced customer confidence across mature and growth markets.
• Employee-led impact: Internal culture and engagement are positioned as key contributors to consistent service quality and brand strength.
• Social contribution: Community programs and partnerships support the brand’s long-term relevance beyond financial metrics.

“This recognition from Brand Finance Global 500 underscores the Allianz Group’s remarkable business performance over the years, particularly in 2025,” Joe Gross, Allianz PNB Life president and chief executive officer, said in a press statement on Jan. 30, 2026. 

“The global business posted impressive wins in business volume growth, profitability, and customer trust and satisfaction.”

He added: “At the heart of our brand strategy is our people-centric approach that prioritizes trust and competence, strengthens and deepens human connections, while also generating significant social contributions worldwide.”

By the numbers

Allianz recorded a 22 percent year-on-year increase in brand value to $60 billion, helping lift it to 21st overall among the world’s most valuable brands—outperforming several global consumer and energy giants.

On the ground

In the Philippines, this people-first philosophy is reflected through Allianz PNB Life Inc., the group’s joint venture with Philippine National Bank.

The company operates more than 22 business centers nationwide, supported by a growing network of financial specialists and agency partners.

“We are celebrating our 10th anniversary this year,” said Gino Riola, Allianz PNB Life chief marketing officer. 

“While Allianz is among the youngest brands in the country, we are excited to share more about our global Olympics partnership and close collaborations locally with our brand Ambassador Alyssa Valdez and Rebisco Volleyball.”

What’s next

As Allianz looks ahead to 2026, the group is betting that sustained investment in people—customers, employees, and communities—will continue to translate into stronger brand value and deeper market trust, reinforcing its leadership in insurance and asset management. — Vanessa Hidalgo | Ed: Corrie S. Narisma