Insider Spotlight
TELUS Digital Philippines is proving that long-running corporate volunteer programs can still deliver fresh results, with nearly half of its workforce participating in community initiatives last year as part of a revitalized engagement strategy.
The company recently earned two Silver Anvil Awards from the Public Relations Society of the Philippines for initiatives under its TELUS Days of Giving program, now in its 18th year.
Rather than spotlighting the recognition itself, executives point to measurable gains in employee participation and community reach as the bigger milestone.
Why it matters
Corporate social responsibility programs often struggle with declining engagement over time. TELUS Digital Philippines faced that risk head-on by rethinking how it communicates purpose internally.
Instead of relying on one-way announcements, the company shifted to storytelling, dialogue and co-creation, transforming internal channels into active spaces for feedback and recognition.
The result: employee participation climbed to 48 percent, with more than 12,200 team members contributing over 20,400 volunteer hours nationwide last year.
Those efforts supported more than 31,500 beneficiaries and were backed by P19 million in grants and donations.
“TELUS Days of Giving has always been about creating space for our people to support communities beyond the workplace,” Pia Gajasan, senior manager for communications in Asia Pacific at TELUS Digital, said in a press statement.
“These awards reflect how consistent participation, dialogue, and shared ownership helped sustain that purpose by turning long-term involvement into meaningful action, even after 18 years.”
The big picture
TELUS Days of Giving is a global volunteer movement across TELUS Corporation, mobilizing employees to support causes tied to education, health and disaster response.
In the Philippines, the program has evolved into a year-round platform for collective impact—spanning literacy drives, school refurbishments, digital safety education and disaster relief efforts.
The company was also recognized in the Advocacy, Public Awareness, and Cause-Related Campaigns category for extending its employee-driven culture into broader community action.
Between the lines
The refresh underscores a broader workforce trend—employees increasingly seek employers whose social impact aligns with personal values. By embedding volunteerism into everyday work culture rather than positioning it as a seasonal campaign, TELUS strengthens both retention and brand equity.
What’s next
With seven sites across Metro Manila and two in Iloilo , TELUS Digital Philippines is scaling its engagement model while aligning community investment with its digital transformation expertise.
The takeaway: In a competitive talent market, sustained purpose—communicated strategically—can be as powerful as any recruitment tool. —Vanessa Hidalgo | Ed: Corrie S. Narisma
