Insider Spotlight
Financial institutions that can meet these evolving needs are gaining relevance among a global Filipino workforce spread across more than 200 countries.
Why it matters
OFWs contribute billions of dollars annually to the Philippine economy, but sustained impact depends on how effectively those earnings translate into long-term financial stability.
Banks that simplify access to accounts, digital tools, and financial education stand to play a pivotal role in shaping that outcome.
Bank of the Philippine Islands (BPI) has leaned into this shift by championing financial wellness and long-term prosperity for overseas Filipinos through targeted products, services, and communication efforts.
That focus recently earned industry recognition, with BPI named a recipient of the 2025 Migration Advocacy and Media (MAM) Awards for its “Mas Magandang Bukas, Saan Man Sa Mundo” campaign.
Between the lines
The campaign is anchored on a simple but powerful insight: every remittance reflects a dream. By highlighting the aspirations behind each padala (remittance), BPI underscores its role in making financial progress easier, safer, and more accessible for OFWs and their families.
The advertisement—featuring comedian and actor Michael V. —uses a rap anthem to reflect the lived experiences of Filipinos abroad.
Beyond storytelling, the campaign points to practical solutions such as easy account opening, secure digital banking, and zero remittance fee options that lower barriers to financial inclusion.
What they’re saying
“As OFW heroes continue to power the nation from abroad, BPI remains committed to powering their dreams—wherever they may be,” Maria Cristina “Ginbee” Go, BPI consumer banking head, said in a press release on Dec. 17, 2025.
Zoom out
The MAM Awards, now in its ninth year, honors media and advocacy initiatives that shape migration narratives and elevate public understanding of overseas Filipinos’ journeys.
BPI’s recognition places it among institutions actively reframing OFWs not just as remitters, but as long-term financial planners and investors in their own futures.
The bottom line
By aligning its services and messaging around financial literacy, protection, and wealth creation, BPI is strengthening its position as a trusted partner for Filipinos worldwide—helping ensure that work done abroad leads to a more secure tomorrow, wherever home may be. —Vanessa Hidalgo | Ed: Corrie S. Narisma
