WINNING | Aboitiz Foods’ unified brand sharpens agribiz edge

Insider Spotlight

• Aboitiz Foods’ unified corporate identity reinforces its regional agribusiness leadership
• Rebrand integrating Pilmico and Gold Coin wins Gold (PH) and Bronze (APAC)
• People-first rollout across eight countries boosts alignment and performance
  
  

Aboitiz Foods is strengthening its position as one of Asia’s most competitive agribusiness leaders by unifying its long-established brands under a single corporate identity—an integration move that is now earning regional recognition and helping sharpen its strategic focus across the food value chain.

The transformation, which brought together Pilmico and Gold Coin under the Aboitiz Foods banner, recently captured Gold in the Philippines and Bronze across Asia-Pacific at the inaugural NEXT Awards 2025. 

The honors spotlight how a unified identity is accelerating the company’s operational cohesion and regional growth trajectory.

Why it matters 

Creating a multi-country agribusiness that speaks with one brand voice is no simple feat—especially for a company operating across eight markets with thousands of employees. 

Aboitiz Foods’ consolidation is proving that clarity of identity can translate into sharper execution and stronger market presence.

“Becoming Aboitiz Foods represented more than a name change or logo refresh; it marked a new chapter for the company,” Joeben Gamatero, vice president for brand and reputation management and agribusiness marketing, said in a press release on Dec. 3, 2025. 

“Bringing Pilmico and Gold Coin together under Aboitiz Foods propelled our business forward, creating a distinct, singular voice that resonates powerfully with both our customers and employees.”

Joeben Gamatero

Aboitiz Foods VP for brand & reputation management and agribusiness marketing

Driving the strategy 

Rather than relying on large-scale consumer marketing, Aboitiz Foods used a reputation-led approach centered on leadership visibility, strategic PR, thought leadership, and internal brand activation. 

The simultaneous launch across eight countries in August 2024—followed by regional roadshows—ensured teams were aligned behind a shared purpose: “Together We Nourish the Future.”

The impact

The rebrand unified legacy teams, strengthened collaboration, and supported the company’s strongest financial performance to date.

It also fortified Aboitiz Foods’ standing as a trusted agribusiness partner, complemented by recent achievements such as its Risk Management team earning the RIMS-CRMP global credential and CSR wins at the AmCham Corporate Social Impact Awards.

The bottom line

By integrating Pilmico and Gold Coin into a cohesive Aboitiz Foods identity, the company has amplified its competitiveness and credibility across Asia’s food and agribusiness landscape—proof that a unified brand can be a powerful growth engine in shaping the future of sustainable food production. —Vanessa Hidalgo | Ed: Corrie S. Narisma