Known for its out-of-the-box and thought-provoking ads, GIGIL has built a reputation for crafting campaigns that challenge conventional advertising norms while resonating deeply with audiences.
The recognition from Campaign Brief Asia, a leading advertising news platform, underscores GIGIL’s impact in the industry, as it beat out top agencies across the country based on wins from 12 of the world’s biggest creative awards shows, including the Cannes Lions, Clio Awards, The One Show, and D&AD Awards.
“This award underscores our belief that the future of advertising lies in building something real, something that resonates. We have proven that authenticity, driven by genuine insight, enables creativity to flourish and make brands connect on a human level,” said GIGIL’s managing partner Jake Yrastorza.
GIGIL’s unique and disruptive approach to storytelling has not only earned the agency top industry accolades but also the trust of some of the world’s biggest brands.
Grab Philippines country head J-anne Aruta and Netflix Philippines country head of marketing Stef Pajarito praised GIGIL’s ability to craft memorable, culturally relevant campaigns that drive meaningful engagement.
"Our collaboration with GIGIL is not just a client-agency partnership; it embodies a shared vision to inspire and innovate," said Aruta. Pajarito echoed the sentiment, emphasizing that GIGIL’s fearless approach to creativity aligns perfectly with Netflix’s storytelling-driven ethos.
GIGIL also won top honors for marketing effectiveness in the APAC Effies for five straight years.
Its chief creative officers, Badong Abesamis and Herbert Hernandez, were also recognized as the Philippines’ Most Awarded Creative Directors for 2024.
GIGIL’s success goes beyond the trophies—it represents a paradigm shift in advertising, proving that raw, unfiltered, and unconventional storytelling can break through the noise. As the agency continues to push creative boundaries, its brand of "creative mayhem" is setting new standards in advertising, both in the Philippines and beyond. — Ed: Corrie S. Narisma
