This expansion program revolves around the launch of the ultra-luxury NuStar hotel in NUSTAR Resort and Casino in Cebu, and Grand Summit hotels in Cebu and Pangasinan.
The Robinsons Land Corp. subsidiary is also moving forward with the anticipated opening of Fili, the first Filipino-owned five-star hotel brand, in Metro Manila’s Bridgetowne.
“These developments will not only solidify Robinsons Hotels and Resorts' position as a leader in the hospitality sector but also elevate its standing among globally recognized brands catering to a wide range of market segments,” Robinsons Hotels said in a stock exchange filing on Thursday.
The business unit currently has 30 properties in 20 cities and municipalities nationwide, RHR remains the largest and most diversified hotel group in the Philippines. The group has around 5,000 rooms in its portfolio.
Management’s view
“Our growth is closely aligned with the Gokongwei Group's commitment to offering the best hospitality options across all travel segments,” said Barun Jolly, senior vice president and business unit general manager of Robinsons Hotels and Resorts.
“We are dedicated to delivering elevated luxury and branded stay experiences across the country.”
Fast-growing portfolio
Fili Hotel, the first Filipino-owned five-star brand, showcases Philippine hospitality at its best and won the Best Hospitality Architectural Design award at the 18th Property Guru Asia Property Awards.
It is part of Cebu’s NUSTAR Resort complex, with a new location planned for Metro Manila’s Bridgetowne.
NUSTAR, an ultra-luxury hotel brand, also anchors the Cebu resort, offering personalized, world-class experiences. The lifestyle brand Grand Summit, blending local culture with luxury, is expanding with new hotels in Cebu and Pangasinan.
