Hotel101 serves Chickenjoy promo to drive app bookings

July 8, 2025
4:29PM PHT

Hotel101, the hotel chain under DoubleDragon Corp., is tapping into Jollibee’s iconic appeal to boost app engagement, offering a free 2-piece Chickenjoy with rice for every night booked through its mobile app until July 31, 2025.

The promo is a joint incentive from Hotel101 founders Edgar “Injap” Sia II and Tony Tan Caktiong, who also co-founded DoubleDragon and Jollibee, respectively. 

By bundling a stay with one of the country’s most beloved fast food meals, the company is aiming to increase direct app bookings and build stickier user behavior.

The push comes as DoubleDragon Global, the international arm of the company, was recently listed on the NASDAQ, signaling its ambition to grow the Hotel101 brand globally. 

Hotel101 plans to expand in over 25 countries by 2026, with a uniform stay experience supported by technology-driven operations.

—Edited by Miguel R. Camus 

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