Insider Spotlight
Anko’s latest collection underscores its strategy of offering design-led, functional products at accessible price points.
Positioned as affordable yet quality-driven, the seasonal range covers swim gear, picnic must-haves, and outdoor play items aimed at encouraging family bonding without stretching household budgets, Anko said in a press statement.
The campaign taps into a key consumer insight: summer in the Philippines is less about long-haul travel and more about spontaneous, memory-making moments close to home.
Swim-ready solutions
For beach and pool days, Anko highlights practical items that blend safety and fun. A Swim Vest priced at P880 supports beginner swimmers, while a 4-Pack of Dive Fish at P260 adds an interactive twist to splash sessions.
Comfort is also central to the assortment. Hooded Cotton Beach Towels for kids retail at P390, while a Turkish Cotton Beach Towel at P590 is designed to serve as a family base. To streamline packing, the EVA Tote Bag at P690 offers a waterproof, wipe-clean option for hauling essentials.
Even snack time is part of the playbook, with pastel tumblers, plates, and bowls priced at P130 each to keep breaks bright and mess-free.
Picnic play
Beyond the shoreline, Anko is pitching easy park setups for quick merienda breaks. The 2-in-1 Bag and Mat at P790 allows families to set up on the grass in seconds, complemented by a Picnic Table at P660 and a Retro Cooler at P1,190 for chilled drinks.
Large Food Containers at P1,120 cater to group sharing, while a Blue Stripe Chair at P790 gives parents a comfortable perch. Activity-driven products like the Catch Ball Set at P290 and a Toy Novelty Cooling Set for pets broaden the collection’s family appeal.
Backyard boost
Recognizing that not all families travel during summer, Anko also leans into at-home play. Options range from a Rainbow Twirl Ribbon at P90 and Foam Glider at P160 to higher-energy picks like an Aerospace Power Rocket at P840 and Archery Set at P260.
Indoor-outdoor crossover items, such as the Ice Cream Bowl and Spoon Set at P370, round out the experience.
What’s next
The summer collection is available for a limited time at Anko stores in Ayala Malls Glorietta 2, TriNoma, Alabang Town Center, Manila Bay, and Feliz.
The brand is also driving digital engagement through its Anko Club membership program and social media platforms, reinforcing its push to make everyday living brighter for Filipino households. —Ramon C. Nocon | Ed: Corrie S. Narisma
