Gotianun heir has big plans for Filinvest Hospitality

The Gotianun heir leading Filinvest Group’s hospitality division is stepping up the expansion of hotels and restaurants, banking on the continued recovery of tourism in the aftermath of the global health crisis.

Francis Gotianun 
Filinvest Hospitality First Senior Vice President 

Filinvest Hospitality, part of the family conglomerate Filinvest Development Corp. (FDC), operates a growing portfolio of homegrown hotel brands such as Crimson and Quest.

In a stock exchange filing on Monday, the company underscored the renovation of older facilities and the planned launch of a new hotel concept next year.

“As the Filinvest Group sets its sights on faster growth and making a positive impact on Philippine tourism and nation-building, our hospitality business aims to be a significant contributor to its overall plan,” said Francis Gotianun, Filinvest Hospitality’s first senior vice president and FDC director.

An artist's render of Grafik Pine House Baguio, located at Camp John Hay. 

Hotels & cafes

In the first quarter of 2025, Filinvest Hospitality will unveil the Grafik Hotel Collection in the Camp John Hay property in Baguio City. The 200-room hotel will be the first of a new line of hotels for the group.

The company said services in Crimson Mactan in Cebu are being upgraded with the addition of a beach club and a new Japanese restaurant.

Filinvest Hospitality also operates the cafe restaurant Baker J, which has five branches in Alabang, Clark, Tagaytay, Taguig, and Rizal.

“After a strong 2023, we’re confident in full tourism recovery in 2024, showcasing the lasting appeal of the Philippines,” Gotianun said. 

About the author
Miguel R. Camus
Miguel R. Camus

Miguel R. Camus has been a reporter covering various domestic business topics since 2009.

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