Filipino hotel brand Hotel101 opens first overseas property in Madrid

March 10, 2026
10:25AM PHT

A Filipino hotel brand is making its international debut as the 680-room Hotel101-Madrid opens to the public today, marking the first overseas operation for the homegrown hospitality concept.

Backed by property firm DoubleDragon Corp, the property is located in Madrid’s fast-growing Valdebebas district near the airport, IFEMA convention complex and the training grounds of Real Madrid.

DoubleDragaon is owned by Filipino tycoons Tony Tan Caktiong and Edgar “Injap” Sia II

Big picture

The opening positions the standardized Hotel101 concept—built around identical “HappyRoom” units with kitchenettes and four-star amenities—as a scalable model aimed at global travelers seeking reliable and affordable accommodation.

DoubleDragon co-chairs Edgar "Injap" Sia II (left) with Tony Tan Caktiong 

With 680 rooms, the property ranks among the largest hotels in Spain and serves as the flagship European project of Hotel101 Global Holdings Corp..

The project forms part of the group’s broader push to expand the Filipino-developed brand beyond the Philippines and into major international tourism markets.

Over time, DoubleDragon aims to scale its standardized Hotel101 concept to about 500,000 rooms across 101 countries by 2040.

Symbolic step for Philippine hospitality

Bookings opened today through the Hotel101 mobile app and major online travel platforms as the hotel begins welcoming its first guests.

Company officials said the Madrid launch will start generating recurring foreign-currency revenue from overseas hotel operations.

The milestone also marks a symbolic step for Philippine hospitality companies seeking to build globally recognized brands.

Hotel101 Global recently debuted on the Nasdaq under the ticker HBNB, becoming the first Filipino-owned company to trade on the U.S. exchange after completing a Spac listing.

The company entered the market with an equity value of about $2.3 billion, giving the Philippine-developed hotel brand access to global capital to fund its international expansion.

—Edited by Miguel R. Camus 

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