SM-backed Belle pauses online gaming plans over uncertain PH regulations

August 6, 2025
6:12PM PHT

Belle Corp., the gaming arm of the SM Group, is considering a move into online gaming but is holding off pending clearer government regulations.

Frederic DyBuncio, the president and CEO of SM Investments Corp., said Belle holds a Philippine Inland Gaming Operator (PIGO) license as part of its regular gaming operations.

"We are thinking of setting up our own online gaming [platform]. We put that on a bit of a pause to see what happens to the regulations," DyBuncio said during a media briefing on SM Investment Corp.'s first half financial results on Wednesday. 

"We wanted to wait and see first how the regulations will affect us," he added. 

Belle also holds a license for the City of Dreams Manila integrated casino, operated by partner Melco Entertainment, along Manila Bay.

DyBuncio said they also hoped new regulations would strengthen on-site gaming. 

"We're very strong in the mass market, which is very stable," he said. 

Current proposals in Congress point to tighter controls or even a potential ban, creating uncertainty for the online gaming sector.

About the author
Miguel R. Camus
Miguel R. Camus

Miguel R. Camus has been a reporter covering various domestic business topics since 2009.

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