Insider Spotlight
The strategy reflects a broader industry push toward high-performance portable devices that blur the line between gaming rigs and professional workstations.
The company on June 24 announced the Philippine availability of its 2026 Zephyrus lineup, headlined by the Zephyrus Duo, a dual-screen gaming laptop designed for multitasking, streaming, and productivity use cases alongside gaming.
The broader lineup also includes updated Zephyrus G16 and G14 models aimed at users seeking a balance between portability and computing power.
Why it matters
Gaming hardware makers are increasingly targeting consumers who use a single device for work, creative applications, and entertainment.
Features once reserved for niche enthusiast products, such as OLED displays, advanced thermal systems, and AI-ready processors, are becoming central selling points in the premium segment.
The flagship Zephyrus Duo combines two 16-inch touchscreen displays with an Intel Core Ultra 9 386H processor, NVIDIA GeForce RTX 5090 Laptop GPU, 64GB of memory, and 2TB of storage. ASUS said the device carries an introductory suggested retail price of P559,995.
By the numbers
The G16 and G14 models feature thinner chassis designs, OLED displays, upgraded cooling technologies, and NVIDIA RTX graphics options. ASUS is positioning the devices for gamers, creators, and professionals requiring high-performance computing on the go.
What’s next
ROG said the laptops will be available through authorized retailers nationwide and will include bundled software, warranty coverage, and accessories. The company is also extending its “Life with ROG” campaign as it marks 20 years in the gaming hardware market. —Vanessa Hidalgo | Ed: Corrie S. Narisma
