Insider Spotlight
Why it matters
The strategy has helped position UnionBank as one of the country’s most digitally focused financial institutions, with investments in seamless onboarding, product innovation, and customer experience earning industry recognition.
The momentum was further highlighted after chief marketing and experience officer Albert C. Cuadrante was named Chief Marketing Officer of the Decade by the Asia Pacific Tambuli Awards during ceremonies held June 5 at Grand Hyatt Manila in Taguig City.
The big picture
Cuadrante, who joined UnionBank in 2021, has played a key role in aligning the bank’s marketing organization with its Data Science and Artificial Intelligence Center of Excellence.
The collaboration has enabled deeper customer insights and more targeted services while supporting the bank’s broader digital transformation agenda.
The recognition honors marketing leaders who have demonstrated sustained impact and purpose-driven leadership over the past decade.
According to UnionBank, the award reflects Cuadrante’s ability to champion brands that create progress while remaining grounded in values and social impact.
What he’s saying
“I am humbled and honored to be part of Asia Pacific Tambuli’s ‘CMO of the Decade’ recognition and to share the stage with esteemed friends and industry colleagues who share the same core belief that, as marketers, we build brands to ultimately uplift lives,” Cuadrante said in a press release.
By the numbers
Cuadrante brings more than 30 years of experience spanning digital commerce, brand management, and marketing. Before joining UnionBank, he held senior leadership positions at Jollibee Food Corp. and began his career at Procter & Gamble Philippines.
Bottom line
UnionBank’s continued focus on customer experience, data-driven decision-making, and digital innovation is reinforcing its competitive position, with leadership recognition serving as another signal of the bank’s broader transformation journey. —Vanessa Hidalgo | Ed: Corrie S. Narisma
