Asus, Xbox launch ROG Ally X with smarter, longer-lasting power

October 13, 2025
12:17PM PHT

Insider Spotlight

  • Asus and Xbox officially unveil the ROG Xbox Ally and Ally X
  • New ergonomic design, impulse triggers, and Xbox interface
  • AMD’s latest processors and AI tools power next-gen handheld gaming
  • Launching in the Philippines on Oct. 16, 2025

The wait is over. Asus has officially unveiled the much-anticipated ROG Xbox Ally and ROG Xbox Ally X, engineered with improved ergonomics and an upgraded thermal design for longer gaming sessions and a smoother Xbox experience in handheld form.

The hype began on April Fool’s Day this year when Asus released a promotional video teasing a mysterious handheld device, fueling speculation of an Xbox-branded console.

“With ROG Xbox Ally and ROG Xbox Ally X, we are combining the best of AMD’s silicon, Asus’ design expertise and Xbox’s gaming ecosystem,” says Jack Huynh, senior vice president and general manager of AMD’s computing and graphics group.

Photo A: The ROG Xbox Ally X, with 24GB memory, 1TB storage and 80Wh battery is priced at P56,995. | Contributed photo

Why it matters

The ROG Xbox Ally series brings PC and Xbox gaming into one device, powered by AMD’s new Ryzen Z2 A and Ryzen AI Z2 Extreme processors. With 60Wh and 80Wh batteries respectively, the Ally and Ally X deliver extended playtime without compromising performance.

Roanne Sones, CVP at Xbox, says: “We wanted to create an authentic Xbox experience in a handheld form factor.”

Design and performance upgrades

The devices feature a redesigned Xbox-inspired grip, improved palm rest, and enhanced texturing for better control. Xbox impulse triggers bring advanced haptic feedback, while ROG intelligent cooling keeps the console comfortable during marathon sessions.

Players are welcomed by a full-screen Xbox interface on a 7-inch FHD display running Windows 11, optimized for joystick navigation and fast game access.

The ROG Xbox Ally with 16GB memory, 512GB storage and 60Wh battery sells at P36,995. | Contributed photo

AI and ecosystem edge

The Ally X includes a built-in NPU, enabling features like automatic super resolution and AI-generated highlight reels. Xbox’s new handheld compatibility program and shader delivery system further optimize gameplay for speed and battery life.

Pricing and availability

The ROG Xbox Ally X (P56,995) and ROG Xbox Ally (P36,995) will be available in the Philippines on Oct. 16, bundled with game pass and a two-year warranty. —Vanessa Hidalgo | Ed: Corrie S. Narisma

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