Insider Spotlight
Ayala Land will launch residential lots in Nuvali, Lipa and Crescendo as it rebuilds its housing pipeline.
Residential inventory improved to 15 months of supply from 18 months at the end of the first quarter.
The measured rollout favors horizontal projects as oversupply continues to weigh on the mid-market condominium segment.
The developer will launch residential lots in Nuvali in Laguna, Lipa in Batangas and Crescendo in Tarlac as end-user demand holds firm.
“The sustained demand, coupled with more stable operating conditions, gives us confidence to offer new product in these markets,” Anna Ma. Margarita “Meean” Dy, president and CEO of Ayala Land, said in a statement on Thursday.
“We are starting with a focused pipeline of horizontal developments where our integrated estates continue to create lasting value,” she added.
A measured return
The rollout is focused on horizontal developments within established estates rather than a broad return to new launches, particularly in the mid-market condominium segment, where most of the oversupply remains.
The move comes after first-half net income fell 19 percent to P11.5 billion, while consolidated revenues declined 10 percent to P75 billion.
Residential inventory improved to 15 months of supply from 18 months at the end of the first quarter, while sales reservations reached P53.5 billion.
The new launches come as Ayala Land seeks to rebuild market momentum. Its shares gained 0.65 percent to P15.50 on Thursday but remain down more than 30 percent this year.
Following growth corridors
The projects target CALABARZON and Central Luzon, where the Cavite-Laguna Expressway and North-South Commuter Railway are improving access to emerging residential and employment centers.
“The market today is driven by end-users making long-term decisions about where they want to live. We continue to see healthy demand, particularly among families seeking larger living spaces, integrated amenities and strong connectivity,” said Mike Jugo, chief commercial officer of Ayala Land.
—Edited by Miguel R. Camus
