This comes as Rockwell begins planning the redevelopment of the 17.5-hectare property, which was originally developed by Ayala Land in the 1980s before it was acquired by the Madrigal family and then flipped to Rockwell in late 2025.
“We engaged Carlos Ott, the world-renowned architect and planner that we used for the Proscenium,” Rockwell Land chair and CEO Nestor Padilla told shareholders during the company’s annual meeting on Tuesday.
The Proscenium is Rockwell’s flagship mixed-use development in the Rockwell Center project in Makati City.
Ott rose to global prominence after designing Paris’ Opéra Bastille and later worked on landmark projects across the Middle East, Asia and the Americas.
Fixing the foundations
Padilla said Ott is working with local architect Jun Rodriguez as the company crafts a masterplan for the southern Metro Manila estate, which was acquired for P21.6 billion.
Rockwell plans to spend the next two years addressing parking, traffic circulation and tenant mix before moving into a broader redevelopment phase, he said.
“But more importantly, we will bring back the old charm of the town, as the locals like to call ATC. Over the next five to ten years, our vision is to transform the town to become a suburban lifestyle center," Padilla added.
Change takes shape
The redevelopment is already beginning to show through changes in the mall’s retail lineup as Rockwell repositions the property for a new generation of shoppers and residents.
“ATC has long held a special place within the Alabang community, and we are approaching its next chapter with both excitement, but especially respect for what it already means to so many people. The arrival of new tenants, such as Zara, Stradivarius, Bershka, Pull&Bear, has already begun to signal the direction of its evolution,” said Rockwell Land president Valerie Soliven.
Miguel R. Camus has been a reporter covering various domestic business topics since 2009.
