Robinsons Land partners with Bacolod to revitalize public spaces

Insider Spotlight

• Robinsons Land and the Bacolod City Government join forces to improve public spaces, mobility, tourism and community livelihoods
• Planned improvements include greener public areas, upgraded transport stops and clearer directions to heritage and cultural destinations
• Job fairs, livelihood programs, green entrepreneurship and community-led tourism initiatives aim to benefit local residents
  
  
  
  

Robinsons Land Corp. (RLC) has partnered with the Bacolod City Government to improve public infrastructure, strengthen tourism and create economic opportunities for local communities.

The collaboration, formalized through a memorandum of agreement, marks the first local initiative under RLC's "Hand in Hand for Progress" community development platform.

The partnership seeks to connect urban improvements with tourism growth and livelihood development, potentially benefiting local businesses, cultural workers and residents.

Planned projects include greener public spaces, better-designed transport stops and improved wayfinding systems to help residents and tourists navigate Bacolod's heritage sites, culinary destinations and commercial establishments.

The initiative builds on RLC's longstanding presence in Bacolod, beginning with Robinsons Bacolod's opening in 1997, followed by Cybergate Bacolod and Go Hotels Plus Bacolod.

Creative Bacolod

The improvements will complement Creative Bacolod, a city government platform promoting the city's heritage, cuisine, culture and artisanal communities through tourism.

Community-focused programs will include communication training for tour bus and taxi drivers to improve visitor experiences.

Senior citizens will also be encouraged to serve as local guides, sharing their knowledge of Bacolod's history and cultural identity.

Employment, entrepreneurship opportunities

The partnership will pursue employment and entrepreneurship opportunities through job fairs, livelihood programs and support for environmentally sustainable businesses.

Environmental education and school-led socio-civic activities are also planned to encourage younger residents to participate in community development.

Long-term growth

The initiative brings together the local government, private sector and barangay communities under the Filipino tradition of bayanihan, emphasizing collective responsibility for urban progress.

Bacolod City Mayor Greg Gasataya and Robinsons Land president and CEO Mybelle Aragon-GoBio joined other officials in formalizing the partnership.

The collaboration positions public-space improvements, tourism development and community participation as interconnected priorities supporting Bacolod's long-term growth. —Vanessa Hidalgo | Ed: Corrie S Narisma