The partnership aims to enhance travel experiences for DFP loyalty members while expanding access to accommodations across RHR’s growing nationwide portfolio.
Added value
Under the agreement, DFP Balikbayan Plus Cardholders and Premier Club Cardholders will enjoy special rates at participating RHR properties, including Grand Summit Hotels, Summit Hotels and Resorts, Go Hotels, and Go Hotels Plus.
The offer also covers international hotel brands managed by RHR, namely Crowne Plaza Manila Galleria and Holiday Inn Manila Galleria.
“At Robinsons Hotels and Resorts, we continuously seek meaningful partnerships that support the growth of tourism while enabling us to offer more targeted value, including special perks for Duty Free Philippines loyalty members,” said RHR SVP and business unit general manager Barun Jolly in a statement.
He added that the collaboration will help introduce more travelers to the group’s diverse hotel brands and destinations.
Tourism boost
For DFP, the alliance strengthens its loyalty program by broadening the benefits available to members beyond retail offerings.
“This alliance strengthens our loyalty program by expanding the range of exclusive perks available to our Balikbayan Plus Cardholders and Premier Club Cardholders,” said DFP chief operating officer Joel M. Cinco.
According to Cinco, extending benefits into the hospitality sector provides greater value and flexibility, allowing members to better plan and enjoy their travels while supporting the growth of domestic tourism. —Ed: Corrie S Narisma
