With nearly 20 years of experience in global trade, investment, and digital gaming, the former British consul in Brazil brings a deep understanding of Brazil’s business landscape, from government regulations to player engagement.
Choosing the right leaders
“Brazil represents one of the most significant opportunities in global iGaming, and we are investing in the right people to ensure our success,” said tycoon and DigiPlus chair Eusebio Tanco.
“Graham Tidey’s expertise in Latin America, proven leadership in regulatory navigation, and track record in driving strategic growth, make him the ideal choice to lead our expansion. His appointment reinforces our commitment to building a responsible and innovative presence in this market,” he added.
His leadership marks a major step in DigiPlus’ expansion across Latin America, ensuring the company builds a strong and sustainable presence in one of the world’s most dynamic gaming hubs.
Regulatory expert
Tidey joins from MarketLaunch, where he helped major global brands like DraftKings and Bally’s establish operations in Brazil while advising on industry regulations.
He has also worked directly with policymakers to shape gaming laws, making him well-positioned to lead DigiPlus through Brazil’s evolving market conditions.
His previous role as British consul in Brazil gave him unique expertise in guiding multinational companies through the country’s complex regulatory environment.
“I’m delighted to take on this role at such a pivotal moment for iGaming in Brazil,” said Tidey.
“DigiPlus is committed to responsible expansion, and I am looking forward to creating shareholder value by fostering innovation, expanding market reach, and building a strong and sustainable business for DigiPlus in this region,” he added.
