The move signals a shift toward a more diversified model, with the company preparing for growth in entertainment and digital content beyond its core gaming operations.
New holding company
PlayTime announced the formation of PlayTime Entertainment, a new group holding company that will oversee expansion across a broader range of entertainment and digital lifestyle sectors.
Its existing gaming arm becomes PT Gaming, an independent division with its own management team, resources while managing their individual financial resources.
PlayTime builds up management teams
“PlayTime Entertainment reflects the evolution of our company from a single business into a broader entertainment platform,” said Krizia Cortez, PlayTime Entertainment director of public relations.
“Each division will have its own team and the autonomy to develop its own strategy, while remaining aligned with the group’s long-term vision,” she added.
New growth engines?
The company noted that technology and digital capability have long been core strengths of PlayTime, supporting data-driven product development, digital operations, and user engagement.
These capabilities now underpin a selective push into digital content, sports initiatives, and AI-driven creative platforms—areas the group sees as the next engines for long-term growth.
—Edited by Miguel R. Camus
