Razon casino firm jumps 22% as FUNaloMAX launch boosts investor optimism

Enrique Razon Jr. 
Bloomberry Resorts chair, CEO 

Shares of tycoon Enrique Razon Jr.-backed Bloomberry Resorts Corp. surged 22.11 percent on Monday after investors cheered the casino operator’s biggest digital gaming investment yet, boosting hopes that online gambling will become a bigger earnings driver.

The stock closed at P2.32, up from P1.90 on Friday, after climbing as much as 24.2 percent during the session to an intraday high of P2.36.

The rally followed the launch of FUNaloMAX, Bloomberry’s rebuilt online gaming platform targeting the mainstream premium market.

The platform complements Solaire Online, giving the company separate digital brands for premium mass-market and luxury casino players.

Bloomberry, which operates Solaire casino and hotels in Metro Manila, has described FUNaloMAX as its biggest digital infrastructure investment, with the platform built using technology developed in-house rather than relying on third-party providers.

Monday’s rally suggests investors are increasingly betting Bloomberry’s digital gaming business can become a meaningful growth engine alongside its flagship Solaire casino.

—Edited by Miguel R. Camus 

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