Insider Spotlight
FUNaloMAX, which officially went live on July 3, is Bloomberry’s second online gaming platform after Solaire Online and represents the company’s biggest digital infrastructure commitment to date.
“Two brands, two experiences, one company, Solaire, positioned across the full market,” Bloomberry president and chief operating officer Gregory Francis Hawkins said in a statement on Friday.
“To do this, Bloomberry has made a deliberate investment in building and controlling its own technology—developed in-house, by our own people. We are no longer dependent on third-party platforms to execute our vision,” he added.
The launch comes as Bloomberry competes with online gaming leader DigiPlus Interactive as well as integrated resort rivals that are expanding their digital offerings, including Okada Manila and NUSTAR Online.
“Online is no longer a side project for Bloomberry. It is a structural plank of the recovery,” the company said in the statement.
Dual-brand strategy
FUNaloMAX targets mainstream premium players, while Solaire Online remains focused on the group’s luxury casino clientele, giving Bloomberry separate online brands for different customer segments.
The platform is licensed by the Philippine Amusement and Gaming Corp. and offers round-the-clock live dealer games, Live Bingo and Live Perya from Bloomberry’s own studio. The company said it also incorporates identity verification and data protection features built into the platform from launch.
—Edited by Miguel R. Camus
