Havitas bets on wellness as niche reshapes property demand

July 22, 2026
6:08PM PHT

Insider Spotlight

  • Havitas expands Aya Hills with a second phase targeting the wellness real estate segment.
  • Developer cites rising global demand for wellness-focused communities as growth driver.
  • The company also previewed its planned Hinabi Reserve leisure community in La Union.

Demand for wellness-oriented developments is prompting property developers to reposition projects around health, lifestyle and long-term value, with Havitas Properties Inc. expanding its portfolio as it seeks to tap one of the fastest-growing segments of the global real estate market.

In a media briefing in Makati City on Tuesday, July 21, 2026, the company unveiled the second phase of Aya Hills, its resort-style villa community overlooking Taal Lake in Talisay, Batangas, while formally introducing Havitas Wellness Living, its collection of leisure communities designed around wellness. It also previewed Hinabi Reserve, an upscale seaside leisure community in San Juan, La Union.

Why it matters

Wellness real estate has emerged as a growing niche as buyers increasingly seek developments that combine lifestyle amenities with investment potential. Havitas cited Global Wellness Institute data showing the sector reached $876 billion globally in 2025 and is projected to approach $1.8 trillion by 2030.

By the numbers

The second phase of Aya Hills adds the Zurich Garden Villas and expanded Geneva Suites. The 31-villa expansion has an estimated sales value of about P527 million, with a typical unit priced at P17 million

“Wellness is no longer an amenity. It is the organizing principle of how we design, build, and operate,” Havitas chair and co-founder Alejandro Mañalac said. “Every Havitas address is designed across eight dimensions of wellness, from how a home frames light and air to how it performs as an income-generating asset for its owner.”

The details

The Zurich Garden Villas will feature Taal Lake views, private pools, decks and gardens, while the Geneva Suites will offer larger floor areas with a private pool in every unit. Aya Hills recently received the FIABCI Philippines 2026 Gold Winner award in the Outstanding Developer, Residential – Resort-Style Category.

Havitas Properties chair and co-founder Alejandro Mañalac and president and CEO Jonathan Caro explain the company's countercyclical strategy for approaching real estate developments./Photo by Dax Lucas

Havitas also showcased Hinabi Reserve to licensed brokers and marketing partners, positioning the project around wellness, hospitality and community. The company has opened the search for concepts to occupy The Weave, the development’s commercial gateway enclave, ahead of the project’s targeted fourth-quarter 2026 License to Sell.

“Hinabi means woven. We are weaving wellness, hospitality, and community into a single address by the sea, and we are now inviting the country’s most exciting café and restaurant concepts to be part of Hinabi Reserve from day one,” Havitas Properties co-founder president and CEO Jonathan Caro said.

The bottom line

Havitas is betting that wellness will become a defining factor in residential buying decisions as developers compete beyond traditional location and amenities.

— Edited by Daxim L. Lucas

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