Puregold to mount biggest TNAP convention with 150 brand partners

Puregold Price Club Inc. is set to stage its biggest Tindahan Ni Aling Puring (TNAP) Sari-Sari Store Convention yet, bringing together a record number of partner brands to support Filipino micro-entrepreneurs amid rising prices and economic challenges.

Scheduled on May 14 to 16, 2026 at the World Trade Center in Pasay City, the annual convention will feature more than 150 participating companies, marking a 23-percent increase from the brand lineup in 2025.

Bigger event

The expanded participation aims to give sari-sari store owners wider access to fast-moving consumer goods (FMCG) and emerging brands under one roof, helping them maintain stable inventory and competitive pricing for their communities.

Puregold said it has secured high-volume stocks of essential products and trending items to help micro-retailers avoid shortages and continue serving customers despite increasing market pressures.

“This year, we are going bigger because the need to support our MSMEs is greater than ever,” said Vincent Co, president of Puregold.

“By bringing in over 150 partners, we’ll be able to secure the necessary inventory of both staple and emerging brands for our sari-sari store owners so that tuloy-tuloy ang negosyo at kita,” he added.

More perks

Aside from supplier access, TNAP 2026 will also offer exclusive deals and business incentives for participants, including P88 bundle packs and 25-kilo sacks of rice priced at P999.

Participants who will use the P-wallet for their paninda purchases can also enjoy enhanced cashback rewards, allowing store owners to maximize their working capital.

The three-day convention will likewise feature business seminars led by industry experts, networking opportunities, and live entertainment from top OPM artists.

Entrepreneur support

Day 1 of the event will be exclusive for TNAP members, while Day 2 will open its doors to PERKS members. The final day will be accessible to the public.

“At Puregold, we don’t just sell products; we partner with the Filipino entrepreneur,” Co said.

“This convention is a testament to our promise that as long as there is an Aling Puring standing strong, Puregold will be there to provide them the best deals and the most reliable supply,” he added. —Ed: Corrie S. Narisma

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