94% of PH households own pets, reshaping retail trends

October 14, 2025
3:53PM PHT

Insider Spotlight

  • 94 percent of Filipino households own pets—highest in Southeast Asia
  • Malls like Fisher Mall are evolving retail strategies for pet owners
  • Pet care is becoming a lifestyle driver, not just a household expense

Pet ownership is reshaping the Philippine retail landscape. In 2024, Kantar Philippines reported that 94 percent of Filipino households own pets, the highest rate in Southeast Asia. 

This growing pet culture is fueling the rapid expansion of the country’s pet care and retail industries, prompting shopping centers to adapt their offerings to evolving consumer lifestyles.

Driving the trend

Fisher Mall, a community mall in Quezon City, is at the forefront of this shift. It has rolled out pet-friendly initiatives and curated events designed to integrate pets into the mall experience.

Its flagship event, Pet Universe 2025, brought together pet owners, top pet care brands, and animal lovers for competitions, blessings, adoption corners, grooming demos, and more. The mall also hosted Supertails & Cinema, a pet-friendly movie date where families watched films with their furry companions inside theaters.

A pet owner comforts her furry companion during the free pet microchipping event at Fisher Mall Quezon Avenue.| Contributed photo

“Pets are family, and with nearly every Filipino household owning one, it’s important for us to create spaces where they feel welcome,” said Raymond del Rosario, president of Fisher Mall Group of Companies, said in a press release on Oct. 14, 2025. 

“Through our mall initiatives, we make sure that Fisher Mall grows with the lifestyles of our customers – welcoming children, loved ones, and pets alike," he adds.

Between the lines

The Philippine pet food sector is evolving as consumers demand premium nutrition, better supplies, and more accessible services, according to Mordor Intelligence. While supermarkets remain the primary retail channel, the rise of specialty shops and online platforms shows pet care’s elevation from necessity to lifestyle.

A dog owner shares a comforting moment with her furry friend while waiting in line for the free anti-rabies vaccination event. | Contributed photo

What’s next

Fisher Mall is expanding its supermarket pet section to offer premium brands, treats, and accessories, alongside launching a grooming and café concept in late 2025. 

“Acknowledging these shifts is about anticipating how lifestyles will continue to evolve,” Del Rosario emphasized. 

“Our goal is always to build a mall experience that adapts with our customers, ensuring Fisher Mall remains a trusted destination for families and a competitive player in the retail landscape,” he says. —Vanessa Hidalgo | Ed: Corrie S. Narisma

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