The move aligns its strategy with the realities of Filipino households facing rising expenses, positioning IKEA as a practical choice for cost-conscious shoppers.
Rainy nights, the looming holiday rush, and tighter family budgets all make this price drop timely.
Democratic design principle
IKEA calls this move part of its Democratic Design principle, ensuring affordability without compromising function, form, quality, and sustainability.
Ricardo Pinheiro, IKEA Philippines country retail manager, said in a statement: “In the Philippines, we know the importance of staying within one’s budget to make every peso count. That’s why we’ve permanently reduced our prices on 400 items—we want to side with the many and continue to support the Filipino way of life: practical, resourceful, and always centered on home.”
“Affordability should never mean compromising on design. Good design should be within reach of everyone even in challenging times,” Pinheiro added.
Home refresh at new prices
Here are five practical reasons—and examples—why Filipinos may want to refresh their homes with IKEA’s new prices:
1. Rediscover the joy of clean spaces
Malm single bed: ₱9,999 (from ₱11,990, 17 percent off)
Utespelare gaming desk: ₱7,999 (from ₱8,990, 10 percent off)
Perfect for studio apartments or kids’ rooms, with built-in storage options.
2. Get ahead of the “Ber” months
August is the calm before the Christmas storm in the Philippines. Preparing early can save money and stress.
Variera pot lid organizer: ₱399 (from ₱450, 10 percent off)
Hornavan trolley: ₱699 (from ₱890, 20 percent off)
Great for kitchens, powder rooms, and entertaining during the holidays.
3. Easy living room refresh
Poäng armchair: ₱3,555 (from ₱4,000, 10 percent off)
A Scandinavian classic blending Japanese design influences, it softens the living room with a light birch finish.
4. A mental reset, too
Midyear is a chance to recharge and create intentional, calming spaces.
Linanas sofa: ₱13,999 (from ₱14,990, 5 percent off)
A spot to pause, read, or take a mindful break.
5. Smarter storage solutions
Filipino families often juggle sentimental keepsakes, school supplies, and holiday shopping hauls. IKEA’s designers know the struggle.
Brimnes chest: ₱6,999 (from ₱8,990, 22 percent off)
Helps maximize tight condo or apartment spaces.
By the numbers
400 items included in the permanent price cut.
Up to 20 percent reduction across categories like beds, desks, organizers, chairs, and storage.
The bottom line
IKEA’s permanent price reductions signal a bet on long-term affordability for Filipino households. By cutting prices now—before the holiday rush—the retailer positions itself not just as a lifestyle brand but as a partner in everyday living.
Pinheiro sums it up: “Filipinos derive comfort and pride in their homes, and IKEA’s pricedown is here to support that.” —Ed: Corrie S. Narisma
