Founded in 1974, BMAP is a non-stock, non-profit organization dedicated to advancing the practice of bank marketing through industry collaboration, professional development, and standards-setting initiatives.
Elected as president is Catherine P. Santamaria, senior vice president and chief customer & marketing officer of the customer & marketing group at Bank of the Philippine Islands (BPI).
Joining Santamaria in the executive leadership team are:
Aileen Marie A. Vallesteros, vice president (China Banking Corp.)
Judith C. Songlingco, secretary (Philippine Business Bank)
Jean Valen W. Yu, (treasurer, RCBC)
Edelyn H. Castro, (auditor, Maybank Philippines Inc.)
Supporting the officers is the 2026 board of trustees:
Mai Gacilo Sangalang, director for industry relations & banking code and financial inclusion, Standard Chartered Bank
Catherine Rowena B. Villanueva, director for programs, Land Bank of the Philippines
Eric H. Montelibano, director for membership, CSBank
Jennifer Y. Ng, director for ways & means, Philippine National Bank
Angeline Marie B. Angeles, director for publicity & digital marketing, GoTyme Banking Corp.
Maria Luz E. Javier, Election Chair, Avanza, Inc.
The newly elected leadership underscores BMAP’s continued commitment to strengthening collaboration among bank marketing professionals and driving innovation in customer engagement, digital transformation, and financial inclusion within the Philippine banking sector.
As it approaches over five decades of service to the industry, BMAP remains focused on elevating standards and supporting the evolving role of marketing in banking. —Ed: Corrie S. Narisma
