Anne Curtis named Anko’s new brand ambassador in the Philippines

September 10, 2025
1:59PM PHT

Multi-hyphenate Filipina-Australian celebrity Anne Curtis wears many hats—actress, television host, singer, philanthropist, and mother. She now adds another role to her list of accomplishments: brand ambassador of Anko, Australia’s leading home and lifestyle brand known for making everyday living brighter.

Known for her timeless charm and approachable personality, Anne recently joined an interior design masterclass at Anko’s Trinoma branch with Sarrah Dummott, business manager for Home at Kmart Australia Limited, Anko’s parent company. Her natural affinity for home styling makes her the perfect fit for the beloved lifestyle brand from Australia.

Anko brand ambassador: Anne Curtis-Smith at Anko Trinoma

Launch of the Home Living Collection

Alongside Anne’s introduction, Anko unveiled its latest Home Living Collection, a line designed to combine warmth, functionality, and timeless style.

“It honestly feels special to be Anko’s brand ambassador in the Philippines,” Anne shared. “Back in Australia, Anko was one of those brands I’d always visit whenever I needed something for the home or for gifting.”

Anne noted that her daughter enjoys the brand’s educational toys and art supplies, while she herself values Anko’s practical home essentials that make family life easier.

With Anne Curtis joined by (from left) Kat Costas (Anko Philippines marketing director), Montana Jones (Kmart Australia's category marketing leader), and Rachel Turner (Anko Philippines country manager). | Contrbuted photo

Practical style and thoughtful design

Anne highlighted how the collection reflects a balance of beauty and function.

“These pieces are a perfect mix of style, practicality, and value,” she said. “They don’t just look pretty—they actually work in everyday life.”

From the quality of the materials and how the pieces all work together, Anne appreciates how the collection elevates everyday living while still being functional for families.

Adding her personal touch

“I love mixing and matching!” Anne exclaims when asked how she has applied the Home Living collection in her own home.

“I’ll throw a neutral blanket over the couch, add patterned cushions for fun, and bring in timber accents for warmth,” she shared.

For her child, Anne also considers how Anko’s pieces make a home more kid-friendly—like soft textiles her daughter can snuggle into or sturdy furniture that stands up to playtime.

“That’s what I love about this collection—you can dress it up or down without much effort,” she said.

Home Living Collection | Contributed photo (Click to view full image)

Perfect for Filipino Homes

Anne also emphasized how Anko’s designs resonate with Filipino lifestyles.

“Filipino homes are about warmth and togetherness, which is exactly what the Home Living Collection is about,” she explained. “I can imagine the pieces fitting seamlessly in both small apartments and larger houses.”

With Anne Curtis at the forefront, Anko is set to inspire Filipino homes with stylish, functional, and family-friendly living solutions that bring comfort and joy to everyday life.

About the author
Ramon C. Nocon
Ramon C. Nocon

Features Reporter

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