Insider Spotlight
TCL Philippines is tapping directly into that trend with a holiday lineup designed to simplify daily living while reducing waste and promoting smarter energy use.
Why it matters
Holiday gifting increasingly leans toward functionality and long-term impact, especially as households look for presents that improve comfort, efficiency, and well-being.
TCL positions its smart appliances and TVs as lifestyle upgrades, noting that choosing a practical home device provides benefits that extend far beyond the season.
The company frames its lineup as “thoughtful, practical, and life-enhancing ideas that anyone would be thrilled to give or receive.”
The big picture
From home entertainment to air quality and energy savings, TCL’s featured products highlight sustainability through durable design, smart controls, and reduced power consumption.
Cinematic gifting
The TCL C7K TV is being pitched as a premium yet practical centerpiece for families that value entertainment.
Powered by a QD-Mini LED Display with “over a billion vivid colors with unmatched accuracy and richness,” the device delivers a cinematic experience while using advanced panel technology for efficiency. Sound by Bang & Olufsen reinforces its high-end appeal.
Health-focused comfort
For recipients who prioritize wellness, TCL spotlights its air conditioners with FreshIN 3.0 and VoxIN.
The units combine air quality features with Offline Voice Control and a T-AI system that “intelligently learns your cooling patterns, helping you save up to 37 percent or more on energy costs.”
Household sustainability upgrade
TCL also promotes the Super Drum C682 as a time-saving and cost-efficient household essential.
Its 540mm drum reduces the need for multiple laundry cycles, while smart app-based controls enhance convenience during the holiday rush.
Smarter kitchens
Rounding out the gift lineup is the TCL Free Built-In Refrigerator, which offers a 521L capacity and customizable storage—an upgrade aligning with sustainable food management and reduced spoilage through its T-Fresh preservation system.
What’s next
As consumers weigh practicality and environmental impact, TCL aims to position smart appliances as the new standard for meaningful gifting—presents that “truly enhance their daily life, delivering joy and practicality long after the holidays are over.” —Vanessa B. Hidalgo | Ed: Corrie S. Narisma
