Pre-wedding gift: Vincent Co-led Puregold declares P5.7-B payout amid record 2025 profit

Puregold Price Club Inc., the retail empire backed by tycoon Lucio Co, is returning billions to shareholders after posting record earnings, signaling strong cash generation despite a slower growth pace than last year.

The company approved a combined dividend payout of P5.67 billion, including a 30 percent regular dividend and a 20 percent special dividend, equivalent to P1.18 and P0.79 per share.

This is higher than the past year’s dividend payout of P5.2 billion, reflecting the larger earnings base for 2025. 

The regular dividend will be distributed to shareholders of record as of April 17, 2026, while the special dividend will be distributed to shareholders of record as of Aug. 17, 2026.

Puregold said net income income rose 8.8 percent to an all-time high of P11.3 billion, although growth moderated from the previous year’s pace.

Ferdinand Vincent P. Co
Puregold president 

Management’s view

“Our record-breaking earnings underscore the resilience of our core businesses with the aim at providing our target customers the best value, even amid challenging market conditions,” said Puregold Price Club Inc. president Ferdinand Vincent Co.

“As we move into 2026, we remain focused on accelerating our store expansion in key provincial markets—broadening our reach, enhancing customer convenience, accessibility, and positioning the company for sustained long-term growth and value creation,” he added. 

Puregold continues to expand its footprint, ending 2025 with 784 stores nationwide, boosted by new openings and the acquisition of 153 Puremart outlets.

Timing in focus

The dividend rollout comes ahead of a major personal milestone for Co next month. 

Readers closely following the entertainment scene would recognize Co as the low-profile retail heir now linked to what many are calling the “wedding of the year,” after marriage banns surfaced naming him a the husband to be of box office star Bea Alonzo

Fashion PULIS reported that Co and Alonzo are set to wed on May 16, 2026 in a vineyard in Spain owned by the Co family, with a private plane allegedly arranged to fly in guests.

As of end-December 2025, the company opened 28 new Puregold stores, three S&R Membership Shopping Warehouses, and nine S&R New York Style QSRs, while acquiring 153 Puremart stores. 

It now operates a total of 784 stores nationwide, comprising 680 Puregold stores, 33 S&R Membership Shopping Warehouses, and 71 S&R New York Style QSRs.

—Edited by Miguel R. Camus 

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