Puregold president Vincent Co is steering the retailer toward an innovation path centered on experiential and community-driven engagement, aiming to reinforce the brand’s role beyond routine grocery shopping and into the cultural lives of Filipino consumers.
Puregold is steering deeper into experiential retail with its inaugural Hakot Relay Run, an event the company described as a large-scale community activity designed to turn a familiar Filipino pastime into a unifying public celebration.
As one of the Philippines’ leading retailers, Puregold has long tied its own performance to the health of these micro-retailers. Its vast network of sari-sari and small-store partners has powered the company’s growth and reach across the archipelago.
Puregold Price Club Inc. led by businessman Vincent Co, reported a 5.6 percent rise in net income to P7.3 billion for the first nine months of 2025, lifted by stronger sales and higher store traffic across its network.
Puregold Price Club bucked retail headwinds in the first half of 2025, growing its net income by 7.1 percent to P5.3 billion amid persistent inflation and tighter consumer wallets.
From the Aling Puring membership program and its now-ubiquitous app, to the massive Tindahan ni Aling Puring Sari-Sari Convention, Co’s playbook has been heavy on innovation and bold in scope.
Tycoon Robina Gokongwei-Pe, chair of Robinsons Retail, had a playful reaction to news of Puregold heir Ferdinand Vincent Co dating Bea Alonzo, adding a light twist to the latest celebrity-business crossover.
Tycoon Lucio Co’s Puregold Price Club Inc. posted a record net income of P10.4 billion in 2024, surpassing its 2022 peak and marking a 21.3-percent jump from the previous year.