Insider Spotlight
• Puregold advances experience-led programs to boost brand relevance
• Hakot Relay Run draws thousands, expands engagement beyond stores
• Experiential portfolio targets younger consumers and cultural touchpoints
What’s happening
Puregold’s latest activation, the Hakot Relay Run, attracted more than 8,000 participants and reimagined the familiar hakot practice as a team-based sporting event.
The relay gave partner brands direct product visibility and concluded with a concert that extended foot traffic and consumer interaction well past typical store activity.
Why it matters
Co said the initiative fits into a companywide effort to anchor Puregold in cultural and community spaces. “When consumers feel connected to the brand, loyalty and business growth follow,” he stated.
The retailer sees experiential platforms as a means to build durable emotional ties, especially among younger audiences whose spending habits increasingly favor brands that invest in relatable experiences.
Zoom in
Puregold’s growing portfolio includes CinePanalo, OPM CON, and expanded content offerings under the Puregold Channel.
These programs, along with collaborations built through the "Nasa Atin ang Panalo" banner campaign, aim to create recurring consumer touchpoints that blend entertainment, culture, and commerce.
Co emphasized the community value the company seeks to deliver. “To us, innovation matters because of the value it delivers to our communities,” Vincent added.
He has been pushing initiatives that highlight Filipino culture while maintaining Puregold’s promise of value through products and pricing.
Financial backdrop
The company reported higher store sales and improved revenue in its latest financial results, attributing growth in part to stronger customer perception and increased brand visibility from its experiential ventures.
Internal assessments indicate that programs fostering deeper connections help strengthen competitiveness in an evolving retail environment.
What’s next
As consumer expectations shift toward more interactive and meaningful brand encounters, Puregold plans to expand programs that merge culture, entertainment, and everyday shopping.
Co remains confident that experience-led strategies will reinforce both customer loyalty and shareholder value, positioning Puregold for sustained relevance in a changing market.
The retailer’s move signals a broader trend in Philippine retail, where companies are exploring ways to embed themselves into the rhythm of community life—beyond transactions and into shared cultural experiences. — Princess Daisy C. Ominga | Ed: Corrie S. Narisma
