Insider Spotlight
SM Beauty now carries more than 1,000 brands across 77 branches, including global heavyweights such as YSL, Lancôme, and Calvin Klein. It has also launched beauty hubs—dedicated spaces for hair coloring and makeovers—manned by professional beauty advisers.
“Beauty and wellness have shown significant growth across every demographic,” said SM Retail president Jonathan Ng.
“At SM, we will continue to be at the forefront of meeting customers’ evolving preferences by offering enriching experiences through suitable and unique products and services.”
By the numbers:
Health and beauty are among the world’s fastest-growing markets. The Global Wellness Institute projects the global wellness economy will reach nearly $9 trillion by 2028, driven by rising demand for personal care and wellness solutions.
The Philippines is making its mark, ranking 13th out of 218 economies in the personal care and beauty segment in 2023, signaling a young, wellness-conscious consumer base.
Beyond SM Beauty:
Watsons Philippines, another SM retail affiliate, continues to expand with exclusive skincare lines, health services and sustainability-focused in-store innovations.
As consumer demand surges across all age groups and income brackets, SM’s aggressive push into beauty and wellness reinforces the Philippines’ growing influence in the global wellness economy.
By offering more choices and deeper in-store experiences, the company is positioning itself at the center of a thriving multi-billion-dollar sector. —Ed: Vanessa Hidalgo
